Clay

AI data enrichment for sales — builds lead lists from 75+ data sources automatically

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About Clay

Clay is a data enrichment and outreach platform that pulls prospect data from 75+ sources (LinkedIn, Clearbit, Hunter, Apollo, etc.) and uses AI to personalize outreach at scale. It's like a spreadsheet with superpowers — each row is a lead, and Clay automatically fills in job titles, company data, emails, and even writes personalized first lines.

Key Features

✓ 75+ data enrichment sources in one platform
✓ AI-written personalized email first lines
✓ Waterfall enrichment — tries multiple sources until data is found
✓ LinkedIn profile scraping and enrichment
✓ Company technographics and firmographics
✓ AI lead scoring based on ideal customer profile
✓ Integrations with HubSpot, Salesforce, Outreach, Lemlist
✓ Zapier and webhook support for custom workflows
✓ Spreadsheet-like interface — easy to learn
✓ Used by fastest-growing B2B companies

Who Is It For?

B2B sales teams, growth marketers, and SDR teams building targeted lead lists with personalized outreach.